In the last couple of weeks I've attended seminars on Mobile marketing (which finally seems to be coming into it's own), social media, online metrics and search optimization. Each one is a specialty unto it's own. So how does the average Joe, or Jill know everything?
You can't. At this crossroad in my career I have a choice: focus only on social media, search or mobile - OR - stay up to date with what's happening in each so I can retain and manage agencies or specialists.
Social and Mobile are the shiny new toys grabbing everyone's attention - and with good reason. But as a consultant, or as a marketing director for a company - it's my job to know what media platform will work best for my client or product - and how to use each of them in concert with each other.
The bottom line has to be - what is the right mix for THIS product and/or target.
OK - now back to the webinars!
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