- Impressions/clicks on posts are now being listed by FB so everyone - especially marketing folks - can see who/what specifically is getting traction. Making something measurable makes it count in a concrete meaningful way that just doesn't happen otherwise.
- Facebook will be launching their own direct pay service. Just add your credit card number, to all your other private info they already have - and poof: now you're just one or two clicks away from buying the book, app, sweater, etc being talked about on that fan page, friend page - or better yet - what your friend just did. This will take them out of the realm of "social" media to real commerce - and making hard cash!
As a marketer I'm giddy over the potential of having customers automatically opt in to posting what they just bought to their network. The power of word of mouth recommendation remains the most influential among all advertising platforms - Facebook could make it automatic.
Personally I'm not a huge user of Facebook. A couple times a week I check in on my feed - but the only ones I really enjoy are those who are very witty (Lara you lead the list). I occasionally make a post, etc.
But as a marketer - it's a huge venue to connect with people and build a following for your product.!!
On a related note I'm about to use it to lead the social media effort to help publicize the annual fund raising event for the Ga. chapter of the Lymphoma Research Foundation - our "Lymphomathon". I'll be moving out of the big business (my former job at The Weather Channel) and theoretical to boots on the ground (i.e. hands on the keyboard) campaign.
Any suggestions??
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